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Throughout the book, Mr. Bugeja provides examples and instances of how members of the media have been able to consciously and unconsciously been able to manipulate occasions, push releases, statements, photos, errors, and estimates to acquire an edge.
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These Platforms, Email and Social Media, truly lend a hand in putting you in the top of their minds and gives a feeling of familiarity with your target viewers.
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The perfect communication, and using these on-line advertising and networking suggestions, provide your customers and prospects a variety of avenues to listen to from and about you. You want ‘fans’ that want to listen to from you – and you have to reach out to them and bring them closer to you as your online neighborhood.